From selling my greeting cards directly to Independent Shops I was approached out of the blue by John Lewis. This is my experience so far of working with a National Stockist and the wonderful opportunity but equally the huge worry and learning curve it has bought.

I’m Melissa. I’m an illustrator and Greeting Card publisher for my brand Western Sketch. I encourage the positive and simple act of sending a Card. I use a traditional approach when designing my greeting cards as I believe it’s special and important to keep the handmade element alive.

Trade Show Diaries shares Wetern Sketch weekly updates about getting prepared for Top Drawer AW2024. This weeks focus is on my Catalogue.

Trade Show Diaries shares Western Sketch weekly updates about getting prepared for Top Drawer AW2024

Want to know what happens at Top Drawer? Ive written a Blog post to let you know!

Here’s why outsourcing has been one my biggest small business wins……..

As I come into my 4th Market Season I thought I’d share what I have learnt about markets along the way

Note-worthy Books

Trade Show Q+A’s your questions answered